We are a tech company that specialises in customer analytics for physical spaces.
TrackIn has developed an AI video analytics solution to monitor behavior in physical spaces at a high accuracy and with the minimum investment needed on hardware.
We use existing CCTV systems in place to analyse visitors' behavior with best-in-class AI algorithms to provide insights on how these spaces are being used.
How TrackIn works:
Step 1.
We install and connect our hardware to your existing CCTV system over Ethernet or WiFi. We then adjust the cameras to get the best angles and cover all spaces.
Step 2.
The hardware pulls the video stream and runs the analysis locally in the hardware. Video stream and images never leave your physical space, complying with GDPR rules.
Step 3.
The processed data is then sent to our cloud server and ready for you to look at in your dedicated dashboard. You can consult the data in the dashboard or download it if you prefer.
Easy, simple and cost effective.
Features and reports
Footfall Count
Measure the number of people entering your physical space. Understand traffic and walking patterns.
By-passers count
Quantify the number of people passing by in comparison to the actual number of people that come into your space.
Time spent
Measure the amount of time customers spend inside, the same way it is done online.
Customer Flow
Measure and analyse the most popular routes inside your physical space to understand the different types of customers based on their journeys.
Heat Maps
Locate the areas with higher and lower traffic density and take decisions on space layout, distribution and display.
Dwell Analysis
Measure dwell times and how customers engage with specific products or areas to understand what is keeping them around.
Trackin is GDPR compliant by design
We have worked closely with the ICO to build a 100% compliant service following specific guidelines for new technologies for commercial use in the UK and the EU.
- We don’t use facial recognition.
- We don’t do any type of profiling.
- We only collect and provide aggregated statistical data.
- We don’t collect any personal data.
- We don’t store or save any video or image.
For further information, please read our GDPR policy.
Industries that TrackIn technology can work with
Our cutting-edge technology can be implemented across various industries.
Offline analytics, mixed analytics and location-based marketing can benefit different businesses with different range of objectives like optimization of physical spaces layout, increase staff efficiency when interacting with clients, insights on behavior, footfall count, dwell analysis, and enhance customer experience while visiting, in-site messaging and promotion.
Shopping Centres
Airports
Hospitality
High Street Retail
Museums
Universities & Education Centres
** We also provide one-time packages for pop-up stores, fairs, conventions, events, etc.
We help you measure the effectiveness and success of your activities during short periods of time of your choice.
How to start with your TrackIn services
Ready to revolutionize your physical spaces?
Request a callback
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Garo Solutions ltd. registered in England and Wales. Company number 11567453