A pandemic Christmas: Key Shopping Dates and Demands

Christmas in the middle of a pandemic is different. Britons spent Christmas last year in lockdown, celebrating only with their household. This caused a negative impact on the retail sector as demand for Christmas products, from Turkey to clothing, was lower than previous years. However, this Christmas season, McKinsey has forecasted a strong demand as […]

The State of the Global Supply Chain this Christmas

The most common method for deterring and identifying theft is currently CCTV cameras. 54% retailers have said that CCTV systems have significantly reduced theft and fraud by staff and contractors. However, they have limitations, and theft cost UK retailers £2.2 billion and US retailers nearly $62 billion in 2019. 2020 also made retail stores a […]

Giving Back During the Christmas Season Can Boost Retail Sales

Retailers have found different ways to give back during the Christmas season and encourage shoppers to do the same. Being charitable has helped stores sell more products, improve brand image, and gain loyalty from consumers.  Here are some exciting ways retailers are giving back this season:  Lancôme The cosmetics brand created a 36 foot Eiffel […]

10 Christmas Marketing Campaigns Ideas That Are Designed to Improve Sales

Christmas season is shopping season! Online or offline, commerce will surge as people prepare for the festive season. At such a crucial time, well-designed marketing campaigns can improve footfall, strengthen customer relationships and significantly improve sales. Here are some ideas for Christmas marketing: 1. Review previous campaigns In order to create a powerful campaign, look […]

How Can Modern Technology Help Reduce Return Fraud?

Christmas is approaching. It is the time of gifting and returning. So, retailers are trying to tackle return fraud at a time where returns are at their highest, increasing the chances of fraudulent returns. In the USA, 25% of annual returns happen between thanksgiving and New Year’s Day. That’s not to say return fraud is […]

5 Technologies for Retail Loss Prevention

Theft and shrinkage have been causing big losses for in retail. According to a 2020 BRC survey, crime alone had cost retailers £1 billion in 2019 and a whopping £1.2 billion was spent on crime prevention. Technological advances are among some of the most effective loss prevention methods as they are reducing shrinkage, catching shoplifters, […]

Theft prevention with video analytics

The most common method for deterring and identifying theft is currently CCTV cameras. 54% retailers have said that CCTV systems have significantly reduced theft and fraud by staff and contractors. However, they have limitations, and theft cost UK retailers £2.2 billion and US retailers nearly $62 billion in 2019. 2020 also made retail stores a […]

6 Payment Innovations and Trends Retailers Should be Prepared for in 2021

Following the outbreak of the Covid-19 pandemic, consumers have become more tech savvy and concerned with safety. They are adopting new payment technologies and innovations to stay safe and shop efficiently. Retailers have the opportunity to use these technologies to give themselves a competitive edge. Here are some of the payment innovations and trends retailers […]

Digital Signage: The new-age technology for retail

AI based digital signage is a perfect way to meet consumer demand in retail stores as well as build the bridge between omnichannel. While static signage has always been around, this new technology has the ability to collect data and use that data to disseminate correct information and promotions, to a highly targeted audience, at […]

The potential of AI in brick-and-mortar stores

Artificial intelligence (AI) has the ability to completely transform retail by offering a level of automation, personalisation and efficiency that improves customer experience as well as help retailers make instrumental business decisions. According to TotalRetail’s Retail Technology Report, AI and machine learning will have the greatest impact on retail over next few years. Already, it […]