4 ways to gather actionable data in brick-and-mortar stores.

Brick-and-mortar stores are struggling to keep up with savvy shopper and online retail. However, they have a lot of value when it comes to branding as physical presence solidifies a brands dominion. So, brick-and-mortar stores must transform the power of data into actionable insights in order to better understand their customers and keep up with […]

Omnichannel Retailing: Covid-19 accelerating the growth of omnichannel sales

The pandemic has accelerated the trend of moving to online sales, but why? Well, in a nutshell, the main reasons are store closures and the danger of contracting the Covid-19 virus keeping consumers at home, forcing them to purchase online. However, online only stores will not be the sole winners of retail. An omnichannel approach […]

Pop up stores and data: how data can help pop-up stores grab opportunities

Pop-up stores are being used more and more to test markets, spotlight product ranges and increase customer loyalty. The Covid-19 pandemic created opportunities for pop-up stores by permanently changing consumers shopping habits. Problems: The temporary nature of pop-up stores is simultaneously favourable and unfavourable for the retailer. It draws in consumers but it can be […]

Shopping tourism before and after Covid-19.

Shopping tourism exists because fashion and tourism are both reflections of people’s aspirations and lifestyles. The World Tourism Organization puts shopping as one of the top deciding factors for travellers when choosing a destination, pre pandemic; shopping is also one of the largest categories of tourists’ spending.  Tourism spending has been growing, despite the global […]

The rental market growth: why is renting the future of retail?

The rental market is offering consumers high quality, trendy clothing without the price tag. It’s eliminating buyer’s remorse while giving shoppers a regular dose of dopamine with each rental. So, it’s no surprise that the global online clothing rental market is worth $1,215 million in 2021 and is expected to grow at an average annual […]

Retail safety: how data can help keep staff and shoppers safe from Covid-19 spread

Retailers have done exceptionally well to adapt to the new way of shopping. Safety measures such as screens at tills, face masks, contactless payments, sanitiser stations, one-way systems etc can be found in almost all retail stores. However, compliance of the new rules vary. Covid rules non-compliance. Let’s discuss an easy one, face masks. Face […]

Concept Stores: the what, how, and why.

Concept stores are becoming more and more popular in recent years. Why? Because they offer more than just products, it’s a lifestyle. Consumers can find and purchase products online with only a few clicks so physicals stores have to offer something more to stay relevant. However, while online stores provide price competitive products and convenience, […]

Emotions and Purchasing Decisions: How Retailers Can Use Science to Improve Customer Loyalty

Up until recently, understanding consumer behaviour was done through analysing behaviour in store. Now we have new technology like the functional magnetic resonance imaging (fMRI) which can look inside the consumer brains to help retailers understand their needs better. The Science: The self-declared savvy shoppers may not want to read this, but it’s scientifically true […]

Innovation by choice can be the answer to recover from Covid-19 pandemic

Innovation can take the form of a product, a process, a way of working or doing things, an organizational structure, a recruitment method, a business or revenue model, or even how you motivate your employees. Here is where creativity, observation and data analysis can help enhance business innovation. There are two ways to approach innovation […]

3 Types of Mid and Post Pandemic Spenders

The Covid-19 pandemic has changed the way consumers shop. Different types of consumers have emerged from the crises, each with their own unique needs. Revenge spenders, for example, don’t need a motive to spend but delighting them with an optimal brand experience will help retailers gain long term loyalty. Resetter spenders on the other hand […]