Offline Analytics
TrackIn Saas will help you track, trace, collect and understand customer behavior in physical spaces.
What are offline analytics?
At TrackIn we have developed a powerful tool to measure customers' behavior in physical spaces the same way their behavior is measured on an online environment such as a website or an e-commerce platform.
Now a days, customers' journey that lead to a purchase is dynamic and goes through different channels along online and offline touch points.
It has been proved that the omnichannel strategies only work when all of those touch points are covered and connected.
Our offline analytics solution can provide insights such as:
- Footfall Count
- Dwell Analysis
- Session duration & Bounce rate
- Flow & Paths
- Queuing Monitoring
- Conversion & Products Viewed in Store
- Gain a complete overview of the customer journey.
- Do attribution modelling more accurate and real.
Features & Benefits Offline Analytics
Features
Footfall Count
Measure the number of people entering your store, how long they stay and understand bounce rates.
Dwell Analysis
Measure the most popular areas in each section or department as well as how much time customers spend engaging with specific products.
Flows & Paths
Measure which routes are more popular among your customers and what are the walking patters inside the shop.
Queuing Monitoring
Measure queuing times and amount of customers waiting in line.
Conversion & Footfall
Correlate all data gathered from your existing POS system with variables such as traffic and session duration.
Conversion & products viewed in store
Correlate all data gathered from your existing POS system with the products your customers' have engaged with at your physical store based on location.
Benefits
Footfall Count
Understand traffic in your store and shopping habits such as length of stay and bounce rates the same way it is done online
Dwell Analysis
Understand which products catch your customers' attention, how long they interact with them and ultimately, optimise your shop's layout and product placement strategy.
Flows & Paths
Understand walking patterns and identify different types of shoppers based on their journey in store. Do A/B testing of different products and display settings based on customers' flows along the aisles and racks.
Queuing Monitoring
Understand the average and total queuing times your customers have when checking out, allowing you to make informed decisions to manage your staff and check out points during peak times.
Conversion & Footfall
Understand the correlation between total footfall and purchases as well as total number of purchases and amount of time spent at the store. These data points will offer you a clear overview of customers' behaviour in store when it comes to purchasing there the same way you measure this in your offline channels.
Conversion & products viewed in store
Understand the correlation between your actual sales and the products people had a look at or engaged with during their shopping journey based on their location.
Analytics made easy!
Plug & Play system
Hardware connects to DVR and software is accessible on the cloud from any device.
GDPR Compliant
Compliant by design. We only collect aggregated data for statistical purposes.
Customised dashboard & reporting
Intuitive, easy to use, up to three years of saved data, easy data export.
Accurate data and powerful behavioral insights for:
Shopping Centres
Airports
Hospitality
High street retail
Museums
Universities & Education Centres
TrackIn SaaS was designed not only to help retail business but any business that want to monitor behavior in physical and enclosed spaces.
Our cutting-edge technology can be implemented across various industries and sectors ranging from retail all the way to airports.
Offline analytics can benefit different businesses with a wide range of objectives such as optimization of physical spaces layout, staff efficiency when interacting with clients, insights on behavior, footfall, session duration, and can help enhance customer experience.
Ready to revolutionize your physical spaces?
Request a callback
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