Consumer analytics for physical spaces: Accurate, Compliant and Easy to Implement.
TrackIn Saas will help you trace, track, collect and understand customer behavior in physical spaces.
Plug & Play system
TrackIn hardware connects to DVR and software is accessible on the cloud from any device.
GDPR Compliant
TrackIn software was built with GDPR in mind. We only collect aggregated data for statistical purposes.
Customised dashboard & reporting
Intuitive, easy to use, up to three years of saved data, easy data export.
What is TrackIn software in a nutshell.
With TrackIn software you can:
- Do your attribution modelling more accurate and real.
- Get powerful in-store insights.
- Understand and measure the real impact of your online efforts on your physical shop.
- Get a complete overview of the customer journey along online and offline touch points for the first time.
Why invest on customer
analytics for your physical spaces?
In the age of e-commerce, physical stores are still the most important touch point between customer and product.
High street complements the online experience. In 2019 alone, 64% of UK customers favored high Street shopping over online shopping.
Brick & Mortar business still account for the biggest share of sales in the UK (£306.26bn) when compared to online-only sales.
High street isn’t dead, it is just evolving!
Physical stores exist as spaces where shoppers can interact with products and engage with brands without necessarily completing a transaction.
The store plays the role of an ad, and if a customer leaves without buying something, they will at least be more likely to return, or seek out products online for purchase later.
Track
Understand your consumer behavior when they visit your store – know which areas and paths inside the store are more popular, what customers look at based on their location, how much traffic you get and how long they stay.
Analyse
Get powerful in-store insights and get a complete overview of the customer journey across online and offline touch points for the first time.
Understand
Do your attribution modelling more accurate and real - understand and measure the real impact of your online efforts on your physical store.
Accurate data and powerful behavioral insights for:
Shopping Centres
Airports
Hospitality
High street retail
Museums
Universities & Education Centres
TrackIn SaaS was designed not only to help retail businesses but any organisation that wants to monitor behavior in physical and enclosed spaces.
Our cutting-edge technology can be implemented across various industries and sectors ranging from retail all the way to airports.
Offline analytics can benefit different businesses with a wide range of objectives such as optimization of physical spaces layout, staff efficiency when interacting with clients, insights on behavior, footfall, session duration, and can help enhance customer experience.