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10 Creative Ways to Make Museums More Interactive
Museums have been highly regarded for generations as establishments committed to the preservation and exhibition of our cultural and historical legacy. However, the traditional museum experience, characterised by quiet corridors and static exhibits, is evolving to meet the demands of a more interactive and engaged audience. To thrive in the 21st century, museums must adapt […]
September 12, 2023
Museums and Their Younger Visitors: How Can the Younger Generation Improve Footfall?
In recent years, museums have been facing declining footfall. To ensure their continued relevance and sustainability, museums must make a concerted effort to attract younger visitors. It is imperative for the future of museums that younger visitors frequent museums; it is equally important for the younger generation to access our cultural heritage, repositories of knowledge, […]
September 5, 2023
Examples of AI’s Transformative Role in Elevating Retail Sales
In an increasingly competitive retail landscape, the incorporation of artificial intelligence (AI) has emerged as a game-changer, revolutionising the way businesses engage with consumers and drive sales. AI technologies, such as machine learning, predictive analytics, and natural language processing, are empowering retailers to offer personalised experiences, optimise inventory management, enhance customer service, and ultimately boost […]
August 14, 2023
Supermarkets’ Responsibility in Easing the Burden of a Cost-of-Living Crisis
In times of economic hardship and cost of living crises, it becomes crucial for businesses to step up and play their part in supporting the communities they serve. Supermarkets, as essential providers of basic necessities, have a unique responsibility to help customers cope with financial challenges. This article explores why supermarkets have a moral obligation […]
August 4, 2023
Personalisation in UK Museums and Attractions: Enhancing the Visitor Experience
In the fast-evolving world of technology and consumer expectations, personalisation has become a key factor in engaging audiences and creating memorable experiences. UK museums and attractions are no exception to this trend. By embracing personalisation strategies, cultural institutions can cater to individual interests, preferences, and needs, ultimately enhancing the overall visitor experience. Here’s how UK […]
August 1, 2023
The Marvelous Benefits of Immersive Exhibitions
In recent years, the art world has undergone a remarkable transformation with the rise of immersive art exhibitions such as the Van Gogh experience, Yayoi Kusama’s Infinity Rooms, and even open-air installations like Frameless in London. Unlike traditional static displays, immersive art installations captivate audiences by engulfing them in multisensory experiences. These exhibitions combine various […]
July 24, 2023
Enhancing Museum and Gallery Experiences: The Power of Video Analytics
With the help of new age technology, museums and galleries have the opportunity to leverage advanced tools and techniques to enhance their operations and provide visitors with unforgettable experiences. One such tool that is transforming the industry is video analytics. By harnessing the power of video data, museums and galleries can gain valuable insights, improve […]
July 14, 2023
Digitising Museums: Unlocking the Potential of Cultural Heritage in the Digital Age
Museums by nature are guardians of our cultural heritage, preserving and displaying artifacts, specimens, and art that tell the story of humanity. However, in the digital age, there is an increasing need for museums to adapt and embrace new technologies to reach wider audiences and ensure the preservation of these invaluable treasures. Digitization offers a […]
July 9, 2023
Unveiling the Path of Visitors: How Video Analytics Revolutionize Museums’ Understanding of Customer Behaviour
In the ever-evolving landscape of museums, understanding visitor behaviour is essential for creating engaging experiences and ensuring the longevity of these cultural institutions. Traditional methods of data collection often fall short in capturing the intricacies of customer paths within museums. However, with the invention of video analytics, museums now have a powerful tool at their […]
July 3, 2023
Supermarkets in Turmoil: Navigating the Challenges of Changing Consumer Behaviour and Rising Food Prices
UK Supermarkets, once dominant players in the retail industry, are facing a period of unprecedented struggle. A combination of constantly shifting consumer preferences and rising food prices has created a challenging landscape for these retail giants. Continuous slashing of prices to help consumers through the cost-of-living crises has intensified the competition, forcing supermarkets to adapt […]
June 26, 2023
The Power of Branded Apps: Revolutionizing Retail for Retailers and Shoppers
In the digital age, branded apps have emerged as a powerful tool for retailers to enhance their connection with customers and provide an immersive shopping experience. From personalized recommendations to seamless transactions, these apps offer a wide range of benefits for both retailers and shoppers alike. Businesses such as Nike, Tesco and others are using […]
June 15, 2023
The Importance of Retailers Offering Recycling Services
As concerns about environmental sustainability continue to grow among consumers, businesses across various industries are actively seeking ways to reduce their environmental footprint. Among these efforts, retailers have a significant role to play in promoting sustainable practices, including the implementation of recycling services. By offering recycling services within their establishments, retailers can not only contribute […]
June 7, 2023
Enhancing Brand Engagement: Strategies for Brick-and-Mortar Retailers
In an era dominated by digital marketing and online shopping, brick-and-mortar retailers face the challenge of enhancing brand engagement to compete with their online counterparts. While online stores offer convenience and a wide product range, physical stores possess unique opportunities for creating memorable and more immersive brand experiences. Brick-and-mortar and omnichannel retailers should pay close […]
June 2, 2023
Enhancing Customer Navigation in Brick-and-Mortar Stores: The Power of Video Analytics
Living in the digital age, it’s more important than ever for brick-and-mortar and omnichannel retailers to focus on providing exceptional in-store experiences. Customer navigation within the store plays a crucial role in shaping the overall shopping experience. Video analytics can be a powerful tool to improve navigation and optimize the customer journey. The Impact of […]
May 23, 2023
Responsible Data Collection
There are many benefits to using technology in brick-and-mortar stores, such as improving customer experience through personalisation, increasing operational efficiency, and maximising store revenue. However, retailers’ approach to technology must be ethical in order to avoid negative impacts on their customers. Here are some considerations and solutions for retailers: 1. Privacy concerns: Retailers need to […]
May 4, 2023
A Brief on Amazon Go Store Closures
Since the first Amazon Go store opened in Seattle in 2018, the company has expanded its physical retail presence with the launch of Amazon Go stores. It was a hit with customers who loved the idea of shopping without checkout lines. Amazon Go stores use a combination of cameras, sensors, and machine learning algorithms to […]
April 5, 2023
UK’s brick-and-mortar stores are seeing increased footfall in 2023. Are you prepared?
The UK retail industry is preparing for another challenging year. Retail stores are facing significant pressure to keep up with changing consumer preferences and as a result, the physicals store of 2023 is more focused on the customer experience than ever before. Retailers are investing heavily in technology and data analytics to provide a personalized […]
March 21, 2023
Why invest in in-store data analytics?: Quick facts on the role of data in improving store revenue
In-store video analytics can provide: – Footfall, inside and out – Time spent – Dwell analysis – Heat maps by footfall and time spent – Customer path – Age and gender demographics – Queue monitoring – Areas of interest This level of customer analytics should be used to streamline all business areas; staff scheduling, store […]
March 7, 2023
Technology Bridging the Gap Between Online and Offline Shopping Experiences
Omnichannel retailing is essential in a time where many touchpoints are available to consumers and most are multichannel buyers. At present, consumers go through an average of 6 touchpoints before making a purchase, making the gap between these buying channels a point of friction. Retailer must bridge the gap between these different touchpoint as PWC’s […]
February 17, 2023
Is Your Brick-And-Mortar Store Ready for 2023?
Footfall into retail stores were 15.1% higher in 2022 in comparison to the year before. 19.7% more shoppers flocked the high streets and 13.4% visited shopping centres. This upward trend is expected to continue through 2023, therefore, it is crucial for retailers to focus on enhancing the physical retail experience in order to retain existing […]
February 9, 2023
Another Tough Year for Retail: How can Retailers Prepare of 2023?
With the ongoing inflation and the cost of living crisis, the first half of 2023 is expected to be another tough few months for retailers. However, the second half should see a growth of 3.6% to 4.7% compared with the 1% to 2.3% in the first half as inflation starts to slow and consumer confidence […]
February 3, 2023
Hybrid working: How Can Offices Keep Up With The Changes?
Traditional office spaces have always evolved to accommodate a business’ growth, new technology, and the turnover of staff. However, the outbreak of the Covid-19 virus transformed how offices operate. Staff worked solely from home during the multiple lockdowns, and two years later, most businesses are offering hybrid working, allowing staff to split their time between […]
January 25, 2023
2023: The Return of In-Store Shopping
The ONS reported a 40% growth in ecommerce in 2020 since consumers had no option but to shop online during times when the Covid-19 virus was prevalent. Fast forward to 2023, consumers are changing their shopping habits once again to manage pent up desire for experiences as well as finances during a time of economic […]
January 16, 2023
How are Cash Strapped Consumers Shopping this Christmas?
It seems as though Christmas 2022 is about making the right choices. With inflation at 11.1%, a 41-year high, consumers are forced to be thoughtful about how they spend their money. Some opting to spend less this Christmas by simply buying less food, drinks, and presents, while others are escaping on a holiday. With pent […]
December 16, 2022
Why Closing Brick-and-Mortar Stores Should be a Tough Decision
With the UK in a recession, the retail sector is once again suffering and retailers have had to make the tough decision to close stores in an effort to cut costs and improve profits. Case studies: H&M has closed 56 stores in the UK since its peak in the months before the Covid-19 pandemic outbreak […]
December 1, 2022
Delivering this Festive Season? Here’s what your customers want
Consumers and retailers are both concerned about deliveries this festive season. Consumers are expecting fast, free, and reliable shipping while retailers are extending delivery times, increasing delivery fees, and working with new delivery partners to cope with rising costs and lack of staff. Not meeting consumer expectations will have negative impact on conversion. So, what […]
November 22, 2022
Black Friday and Cyber Monday 2022 Predictions
Consumers’ economic uncertainty will not be the only factor affecting Black Friday and Cyber Monday sales. Other factors such as the quality of the deals offered, length of sales and age group will also impact how retailers perform this festive season. 1) Consumer spending The rise of inflation and the cost of living crises are […]
November 16, 2022
Brick-and-mortar retailing is not dead
When the Covid-19 pandemic hit and offline retail stores were forced to close temporarily, consumers had no choice but to shop online. It was believed to be the end of brick-and-mortar retailing as consumers were becoming increasingly accustomed and comfortable with the convenience of online shopping. However, fast forward two years, physical retail is […]
October 28, 2022
The Benefits of Pop-up Store: Why Are They Absolutely Everywhere?
Pop-up stores are popping up all around us. They are by online retailers wanting to move offline; and they are also by established brands offering an experience to consumers. They are absolutely everywhere and here’s why retailers are choosing pop-up stores over permanent ones: Cost-effective. The obvious cost saver in a pop-up store is rent. […]
October 16, 2022
AI use in brick-and-mortar retail
The global artificial intelligence (AI) market in retail is expected to grow from $5 billion in 2021 to over $31 billion in by 2028, at a CAGR of 30.5%. The reason? AI is automating tasks with speed and efficiency, helping retailers make better business decisions where they’re able to save costs and discover opportunities. Let’s […]
October 9, 2022
Data backed marketing to improve personalisation and delight shoppers
Suppose you’ve spent countless months and resources creating a product; now it’s time to put it on the shelves. What are you going to do to ensure a successful launch? For a successful marketing campaign, you need to first clearly define your target audience. From your market research you know who this product is made […]
September 30, 2022
Virtual Stores: What are the pros and cons for retailers?
Retailers are using VR and AR technologies to create ecommerce stores, known as virtual stores, allowing consumers to browse for products as they would in store. The aim is to bridge the gap between online and physical stores giving shoppers a true omnichannel experience. Advantages: Higher sales. Virtual stores are a more practical choice for […]
September 26, 2022
Amazon’s “Just Walk Out Technology”: Is it Worth the Price Tag?
Amazon’s Just Walk Out Technology allows shoppers to leave a store without checking out. A combination of 3D cameras and scanners recognise products that have been purchased and charges the shopper automatically through the app; and an itemised receipt is sent promptly. This eliminates the need for long queues, makes checkout a more seamless, and […]
September 9, 2022
Data Storage: The risks and Issues
The amount of data being stored is increasing exponentially. And with it increases the risks and issues with data storage, for both retailers and consumers. Retailers: Storage space: Data needs to stored somewhere, leaving data owners no option but to invest in high tech servers or cloud storage. For in house storage, IT teams need […]
August 31, 2022
Retail Digital Transformation and the Growth of Retail Analytics
The retail analytics market is expected to grow from USD 5.84 billion in 2021 to USD 18.33 billion in 2028, at a CAGR of 17.7% in that period. This is due to the growth of e-commerce, digitisation of retail stores, and the need to improve consumer experience to earn and maintain customer loyalty. The retail […]
August 5, 2022
Retail Challenges in 2022
Retail is continuing to struggle with changes accelerated by Covid-19. The ability to embrace and adapt to the rapidly changing industry will determine the winners. Here are some of the struggles retailers face today: Omnichannel approach: By now, we’re all aware of the omnichannel journey customers go through when shopping. From discovery to transaction, the […]
August 1, 2022
The Introduction of Return Fees: How is it Affecting Retailers, Consumers and the Environment
Next, Zara, Boohoo, Uniqlo, and Urban outfitters are among retailers who introduced return fees in an effort to reduce returns, and thus costs. As of May 2022, Zara charges £1.95 return fee for online order. However, in-store returns of online purchases remains free, driving footfall to the stores whilst reducing costs of putting returned items […]
July 25, 2022
Retailers reactions to the cost of living crisis
The UK annual inflation rate hit 9.1% in May 2022. Consumers reacted by making spending cuts as the prices of essentials such as energy, food, and petrol surged. According to the BRC, retail sales was 1% lower in June 2022 than the previous year despite the demand created by the Queen’s platinum jubilee celebrations. Barclaycard’s survey reports a 5% year-on-year […]
July 15, 2022
Why Video Analytics: The Quick Answer
McKinsey’s forecast positions video analytics as one of the most important IoT solutions for retailers. It gives retailers access to valuable insights into customer behaviour which can be used to improve customer experience, streamline marketing, strategic decision making, and ultimately, maximise store revenue. All-in-one solution for in-store data. Video analytics can provide powerful insights on […]
July 8, 2022
Customer Demographic Changes: What to look out for
The demographic of shoppers has always been important for product development, marketing, merchandising, store design and more. Consumer behaviour had been changing since before the pandemic but the pandemic accelerated these changes: many shopping local, others using different channels to shop, and cash strapped shoppers are looking for cheaper alternatives. This quick shifts in consumer […]
April 1, 2022
Optimise your retail store with heat maps
Heat maps are produced using video analytics software tools which track shoppers through the store. They are a type of data visualisation which uses colours to represent information such as high and low trafficked areas, time spent, and interaction with products in a simple image with high accuracy. There are two types of heatmaps: heatmaps […]
March 3, 2022
Time Spent In Store Has a Direct Impact on Sales: How Can You Monitor This Important KPI?
For every 1% increase in time spent in-store there’s a 1.3% increase in sale. As the time spent in store increases, so does the number of people making purchases, their basket sizes, and the transaction value. A report by First Insight compared online and offline sales and found 71% of all surveyed shoppers spent $50 […]
February 25, 2022
How is Inside and Outside Footfall Analytics Helping Retailers Maximise In-Store Revenue?
Do you remember the days, not so long ago, when staff members had to count footfall with a clicker? Well, many retailers have thankfully moved on from that and started using advanced tracking solutions to automate this tedious task. As a result, they’re now able to collect actionable insights into how consumers navigate brick-and-mortar […]
February 18, 2022
Social Media Selling: Advantages for both Consumers and Retailers
Social media has become more than a just a touchpoint in the consumer journey. It is now a place where shoppers can discover products, obtain relevant information quickly, and make purchases all the while enjoying the entertainment it offers. Significant consumer activity emerged on platforms such as Facebook (55%), Instagram (54%), YouTube (49%), TikTok (32%) […]
February 11, 2022
Earning loyalty through in-store personalisation
Consumers are now expecting personalised products and services in brick-and-mortar stores. Meaningful one-to-one interaction, personalised messages, accurate recommendations, and targeted promotions are all tools to maintain and earn loyalty. Infosys report shows, personalisation has influenced 59% of consumer on purchasing decision; 62% prefer personalized offers or promotions based on past purchases; and 44% say they […]
February 3, 2022
Consumers’ Call for Sustainable and Ethical Brands
Consumer’s interest in sustainability and ethical retailing was not sparked by Covid-19. Instead, the pandemic gave momentum to an already growing – trend, says McKinsey. During the height of the pandemic, consumers had more time to think about and educate themselves on issues such as climate change, sweatshops, water usage etc. Forrester data reveals that […]
January 27, 2022
Experiential Shopping: Real Life Examples
Consumer expectations of physical stores have changed since pre-pandemic. Most shoppers have become accustomed to online shopping and enjoy the convenience it offers. So, what have brick-and-mortar stores got to offer? Well, brick-and-mortar stores have the advantage of being the only touchpoint where consumers can be truly immersed in the brand. According to Shopify, more […]
January 20, 2022
Consumer expectations of retail stores in 2022
Experience, personalisation, and technology will be at the centre of consumer demands this year. We saw these trends being accelerated by the Covid-19 pandemic and in 2022, they will continue to have profound impact in the retail sector. 1) Experiential shopping: Since the beginning of the pandemic, consumers have been […]
January 13, 2022
Boxing Day 2021: What happened on one of the busiest shopping days?
Retail has suffered immensely since the outbreak of the Covid-19 virus with brick-and-mortar stores taking the bulk of the hit. Nevertheless, due to the successful vaccine rollout, retailers had hoped for a ‘back to normal’ boxing day and prepared physical stores for a successful December. However, the typical boxing day scene of long queues […]
January 4, 2022
What is TrackIn
software in a nutshell.
TrackIn is an AI powered video analytics software that connects to existing CCTV systems and provides powerful insights on customers’ behavior in physical spaces.
With TrackIn you can measure how many people pass by and go into your physical space, how long they stay, which areas they visit the most, which paths they take inside, how long they queue at check out, what products or areas they engage with, and among others.
Get it touch
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