Hybrid working: How Can Offices Keep Up With The Changes?
Traditional office spaces have always evolved to accommodate a business’ growth, new technology, and the turnover of staff. However, the outbreak of the Covid-19 virus transformed how offices operate. Staff worked solely from home during the multiple lockdowns, and two years later, most businesses are offering hybrid working, allowing staff to split their time between […]
2023: The Return of In-Store Shopping
The ONS reported a 40% growth in ecommerce in 2020 since consumers had no option but to shop online during times when the Covid-19 virus was prevalent. Fast forward to 2023, consumers are changing their shopping habits once again to manage pent up desire for experiences as well as finances during a time of economic […]
How are Cash Strapped Consumers Shopping this Christmas?
It seems as though Christmas 2022 is about making the right choices. With inflation at 11.1%, a 41-year high, consumers are forced to be thoughtful about how they spend their money. Some opting to spend less this Christmas by simply buying less food, drinks, and presents, while others are escaping on a holiday. With pent […]
Why Closing Brick-and-Mortar Stores Should be a Tough Decision
With the UK in a recession, the retail sector is once again suffering and retailers have had to make the tough decision to close stores in an effort to cut costs and improve profits. Case studies: H&M has closed 56 stores in the UK since its peak in the months before the Covid-19 pandemic outbreak […]
Delivering this Festive Season? Here’s what your customers want
Consumers and retailers are both concerned about deliveries this festive season. Consumers are expecting fast, free, and reliable shipping while retailers are extending delivery times, increasing delivery fees, and working with new delivery partners to cope with rising costs and lack of staff. Not meeting consumer expectations will have negative impact on conversion. So, what […]
Black Friday and Cyber Monday 2022 Predictions
Consumers’ economic uncertainty will not be the only factor affecting Black Friday and Cyber Monday sales. Other factors such as the quality of the deals offered, length of sales and age group will also impact how retailers perform this festive season. 1) Consumer spending The rise of inflation and the cost of living crises are […]
Brick-and-mortar retailing is not dead
When the Covid-19 pandemic hit and offline retail stores were forced to close temporarily, consumers had no choice but to shop online. It was believed to be the end of brick-and-mortar retailing as consumers were becoming increasingly accustomed and comfortable with the convenience of online shopping. However, fast forward two years, physical retail is […]
The Benefits of Pop-up Store: Why Are They Absolutely Everywhere?
Pop-up stores are popping up all around us. They are by online retailers wanting to move offline; and they are also by established brands offering an experience to consumers. They are absolutely everywhere and here’s why retailers are choosing pop-up stores over permanent ones: Cost-effective. The obvious cost saver in a pop-up store is rent. […]
AI use in brick-and-mortar retail
The global artificial intelligence (AI) market in retail is expected to grow from $5 billion in 2021 to over $31 billion in by 2028, at a CAGR of 30.5%. The reason? AI is automating tasks with speed and efficiency, helping retailers make better business decisions where they’re able to save costs and discover opportunities. Let’s […]
Data backed marketing to improve personalisation and delight shoppers
Suppose you’ve spent countless months and resources creating a product; now it’s time to put it on the shelves. What are you going to do to ensure a successful launch? For a successful marketing campaign, you need to first clearly define your target audience. From your market research you know who this product is made […]