Author: rocketsurgeoncouk

Travel retail: How will airport retailers recover from Covid-19 losses?

  The Covid-19 pandemic has gravely impacted the retail industry. While high street retail is starting to recover, airport retail is still operating in uncertainty due to the low footfall and advice against non-essential travel. Pre-pandemic expectation was that airport retail sales would reach $48.2 bn in 2020, a 6.1% rise on 2019 levels. This […]

Hospitality in retail stores: Are cafés and restaurants the key to improving footfall?

In a bid to entice shoppers to spend more time in brick-and-mortar stores, retailers are providing an extra layer of service in the forms of restaurants and cafés. This approach has been welcomed by the post pandemic consumers who have pent up demand for experiences and socialising face-to-face. For retailers, hospitality within stores increases footfall […]

6 proven content marketing ideas for retailers

    Content marketing can be fun for creative people capable of thinking outside of the box. Clever marketeers engage consumers by delivering information in creative ways. So, when done right, content marketing can benefit your business immensely by creating long lasting customer relationships. The end goal is to create a community of likeminded people […]

Content marketing: where does it go?

A customer interacts with a brand roughly 20 times before making a purchase; and the post-pandemic consumers visit more than just the brick-and-mortar stores and retailers’ website for inspiration. That is the reason businesses must have a robust content marketing strategy at each stage of the customer’s journey. Failing to leave a favourable impression at […]

Omnichannel consumer journey: How the pandemic changed shopping behaviour

Consumer journey in retail has become complex with new touchpoints emerging frequently. Omnichannel is no longer just stores and a website; social media, apps, adverts and other touchpoints are becoming increasingly popular and impactful, particularly among the younger generations. The Covid-19 pandemic has further accelerated the growth of these new sales channels, forcing retailers to […]

Freedom Day: Retailer’s Struggles and Solutions

In a bid to get back to normal, whilst living with the Covid-19 virus, the UK government has scrapped all legal restrictions on social distancing and mandatory masks as of July 19th 2021. Individual retailers are now responsible for making their own rules on the matter and imposing them; and the safety measures in place […]

Video analytics is an all-in-one solution for small retailers

One of the biggest differences between small and large businesses is their ability to take risks. Small businesses, new or old, are often one bad decision away from failing while large businesses have the resources to recover. Therefore, it is paramount that small businesses make profit consistently. AI based video analytics can help small business […]

Data gathering in retail: Which technology is best for you?

  The 3 main data collection and marketing solutions for retailers are beacon technology, AI video analytics, and wi-fi. Let’s look at how they work and the pros and cons for retailers trying to measure engagement, understand customer behaviour, and promote effectively.   Beacon technology:   Beacon transmitters are small devices that send signals to […]

TrackIn Offline Analytics: a quick intro to a futureproof solution

  How it works   With the help of advanced algorithms, TrackIn processes surveillance camera footage into insightful and actionable data in real time. Data on footfall, real time occupancy, flow and heat maps, path and dwell analysis, and product specific insights can be extracted from the dashboard. Retailers can hone in on specific date, […]