4 ways to gather actionable data in brick-and-mortar stores.
Brick-and-mortar stores are struggling to keep up with savvy shopper and online retail. However, they have a lot of value when it comes to branding as physical presence solidifies a brands dominion. So, brick-and-mortar stores must transform the power of data into actionable insights in order to better understand their customers and keep up […]
Omnichannel Retailing: Covid-19 accelerating the growth of omnichannel sales
The pandemic has accelerated the trend of moving to online sales, but why? Well, in a nutshell, the main reasons are store closures and the danger of contracting the Covid-19 virus keeping consumers at home, forcing them to purchase online. However, online only stores will not be the sole winners of retail. An omnichannel approach […]
Pop up stores and data: how data can help pop-up stores grab opportunities
Pop-up stores are being used more and more to test markets, spotlight product ranges and increase customer loyalty. The Covid-19 pandemic created opportunities for pop-up stores by permanently changing consumers shopping habits. Problems: The temporary nature of pop-up stores is simultaneously favourable and unfavourable for the retailer. It draws in consumers but it can be […]
Shopping tourism before and after Covid-19.
Shopping tourism exists because fashion and tourism are both reflections of people’s aspirations and lifestyles. The World Tourism Organization puts shopping as one of the top deciding factors for travellers when choosing a destination, pre pandemic; shopping is also one of the largest categories of tourists’ spending. Tourism spending has been growing, despite the global […]