Enhancing Customer Navigation in Brick-and-Mortar Stores: The Power of Video Analytics
Living in the digital age, it’s more important than ever for brick-and-mortar and omnichannel retailers to focus on providing exceptional in-store experiences. Customer navigation within the store plays a crucial role in shaping the overall shopping experience. Video analytics can be a powerful tool to improve navigation and optimize the customer journey. The Impact of […]
Responsible Data Collection
There are many benefits to using technology in brick-and-mortar stores, such as improving customer experience through personalisation, increasing operational efficiency, and maximising store revenue. However, retailers’ approach to technology must be ethical in order to avoid negative impacts on their customers. Here are some considerations and solutions for retailers: 1. Privacy concerns: Retailers need to […]
A Brief on Amazon Go Store Closures
Since the first Amazon Go store opened in Seattle in 2018, the company has expanded its physical retail presence with the launch of Amazon Go stores. It was a hit with customers who loved the idea of shopping without checkout lines. Amazon Go stores use a combination of cameras, sensors, and machine learning algorithms to […]
UK’s brick-and-mortar stores are seeing increased footfall in 2023. Are you prepared?
The UK retail industry is preparing for another challenging year. Retail stores are facing significant pressure to keep up with changing consumer preferences and as a result, the physicals store of 2023 is more focused on the customer experience than ever before. Retailers are investing heavily in technology and data analytics to provide a personalized […]
Why invest in in-store data analytics?: Quick facts on the role of data in improving store revenue
In-store video analytics can provide: – Footfall, inside and out – Time spent – Dwell analysis – Heat maps by footfall and time spent – Customer path – Age and gender demographics – Queue monitoring – Areas of interest This level of customer analytics should be used to streamline all business areas; staff scheduling, store […]
Technology Bridging the Gap Between Online and Offline Shopping Experiences
Omnichannel retailing is essential in a time where many touchpoints are available to consumers and most are multichannel buyers. At present, consumers go through an average of 6 touchpoints before making a purchase, making the gap between these buying channels a point of friction. Retailer must bridge the gap between these different touchpoint as PWC’s […]
Is Your Brick-And-Mortar Store Ready for 2023?
Footfall into retail stores were 15.1% higher in 2022 in comparison to the year before. 19.7% more shoppers flocked the high streets and 13.4% visited shopping centres. This upward trend is expected to continue through 2023, therefore, it is crucial for retailers to focus on enhancing the physical retail experience in order to retain existing […]
Another Tough Year for Retail: How can Retailers Prepare of 2023?
With the ongoing inflation and the cost of living crisis, the first half of 2023 is expected to be another tough few months for retailers. However, the second half should see a growth of 3.6% to 4.7% compared with the 1% to 2.3% in the first half as inflation starts to slow and consumer confidence […]
Hybrid working: How Can Offices Keep Up With The Changes?
Traditional office spaces have always evolved to accommodate a business’ growth, new technology, and the turnover of staff. However, the outbreak of the Covid-19 virus transformed how offices operate. Staff worked solely from home during the multiple lockdowns, and two years later, most businesses are offering hybrid working, allowing staff to split their time between […]
2023: The Return of In-Store Shopping
The ONS reported a 40% growth in ecommerce in 2020 since consumers had no option but to shop online during times when the Covid-19 virus was prevalent. Fast forward to 2023, consumers are changing their shopping habits once again to manage pent up desire for experiences as well as finances during a time of economic […]