Supermarkets in Turmoil: Navigating the Challenges of Changing Consumer Behaviour and Rising Food Prices
UK Supermarkets, once dominant players in the retail industry, are facing a period of unprecedented struggle. A combination of constantly shifting consumer preferences and rising food prices has created a challenging landscape for these retail giants. Continuous slashing of prices to help consumers through the cost-of-living crises has intensified the competition, forcing supermarkets to adapt […]
The Power of Branded Apps: Revolutionizing Retail for Retailers and Shoppers
In the digital age, branded apps have emerged as a powerful tool for retailers to enhance their connection with customers and provide an immersive shopping experience. From personalized recommendations to seamless transactions, these apps offer a wide range of benefits for both retailers and shoppers alike. Businesses such as Nike, Tesco and others are using […]
The Importance of Retailers Offering Recycling Services
As concerns about environmental sustainability continue to grow among consumers, businesses across various industries are actively seeking ways to reduce their environmental footprint. Among these efforts, retailers have a significant role to play in promoting sustainable practices, including the implementation of recycling services. By offering recycling services within their establishments, retailers can not only contribute […]
Enhancing Brand Engagement: Strategies for Brick-and-Mortar Retailers
In an era dominated by digital marketing and online shopping, brick-and-mortar retailers face the challenge of enhancing brand engagement to compete with their online counterparts. While online stores offer convenience and a wide product range, physical stores possess unique opportunities for creating memorable and more immersive brand experiences. Brick-and-mortar and omnichannel retailers should pay close […]
Enhancing Customer Navigation in Brick-and-Mortar Stores: The Power of Video Analytics
Living in the digital age, it’s more important than ever for brick-and-mortar and omnichannel retailers to focus on providing exceptional in-store experiences. Customer navigation within the store plays a crucial role in shaping the overall shopping experience. Video analytics can be a powerful tool to improve navigation and optimize the customer journey. The Impact of […]
Responsible Data Collection
There are many benefits to using technology in brick-and-mortar stores, such as improving customer experience through personalisation, increasing operational efficiency, and maximising store revenue. However, retailers’ approach to technology must be ethical in order to avoid negative impacts on their customers. Here are some considerations and solutions for retailers: 1. Privacy concerns: Retailers need to […]
A Brief on Amazon Go Store Closures
Since the first Amazon Go store opened in Seattle in 2018, the company has expanded its physical retail presence with the launch of Amazon Go stores. It was a hit with customers who loved the idea of shopping without checkout lines. Amazon Go stores use a combination of cameras, sensors, and machine learning algorithms to […]
UK’s brick-and-mortar stores are seeing increased footfall in 2023. Are you prepared?
The UK retail industry is preparing for another challenging year. Retail stores are facing significant pressure to keep up with changing consumer preferences and as a result, the physicals store of 2023 is more focused on the customer experience than ever before. Retailers are investing heavily in technology and data analytics to provide a personalized […]
Why invest in in-store data analytics?: Quick facts on the role of data in improving store revenue
In-store video analytics can provide: – Footfall, inside and out – Time spent – Dwell analysis – Heat maps by footfall and time spent – Customer path – Age and gender demographics – Queue monitoring – Areas of interest This level of customer analytics should be used to streamline all business areas; staff scheduling, store […]
Technology Bridging the Gap Between Online and Offline Shopping Experiences
Omnichannel retailing is essential in a time where many touchpoints are available to consumers and most are multichannel buyers. At present, consumers go through an average of 6 touchpoints before making a purchase, making the gap between these buying channels a point of friction. Retailer must bridge the gap between these different touchpoint as PWC’s […]