The Marvelous Benefits of Immersive Exhibitions
In recent years, the art world has undergone a remarkable transformation with the rise of immersive art exhibitions such as the Van Gogh experience, Yayoi Kusama’s Infinity Rooms, and even open-air installations like Frameless in London. Unlike traditional static displays, immersive art installations captivate audiences by engulfing them in multisensory experiences. These exhibitions combine various […]
Enhancing Museum and Gallery Experiences: The Power of Video Analytics
With the help of new age technology, museums and galleries have the opportunity to leverage advanced tools and techniques to enhance their operations and provide visitors with unforgettable experiences. One such tool that is transforming the industry is video analytics. By harnessing the power of video data, museums and galleries can gain valuable insights, improve […]
Digitising Museums: Unlocking the Potential of Cultural Heritage in the Digital Age
Museums by nature are guardians of our cultural heritage, preserving and displaying artifacts, specimens, and art that tell the story of humanity. However, in the digital age, there is an increasing need for museums to adapt and embrace new technologies to reach wider audiences and ensure the preservation of these invaluable treasures. Digitization offers a […]
Unveiling the Path of Visitors: How Video Analytics Revolutionize Museums’ Understanding of Customer Behaviour
In the ever-evolving landscape of museums, understanding visitor behaviour is essential for creating engaging experiences and ensuring the longevity of these cultural institutions. Traditional methods of data collection often fall short in capturing the intricacies of customer paths within museums. However, with the invention of video analytics, museums now have a powerful tool at their […]
Supermarkets in Turmoil: Navigating the Challenges of Changing Consumer Behaviour and Rising Food Prices
UK Supermarkets, once dominant players in the retail industry, are facing a period of unprecedented struggle. A combination of constantly shifting consumer preferences and rising food prices has created a challenging landscape for these retail giants. Continuous slashing of prices to help consumers through the cost-of-living crises has intensified the competition, forcing supermarkets to adapt […]
The Power of Branded Apps: Revolutionizing Retail for Retailers and Shoppers
In the digital age, branded apps have emerged as a powerful tool for retailers to enhance their connection with customers and provide an immersive shopping experience. From personalized recommendations to seamless transactions, these apps offer a wide range of benefits for both retailers and shoppers alike. Businesses such as Nike, Tesco and others are using […]
The Importance of Retailers Offering Recycling Services
As concerns about environmental sustainability continue to grow among consumers, businesses across various industries are actively seeking ways to reduce their environmental footprint. Among these efforts, retailers have a significant role to play in promoting sustainable practices, including the implementation of recycling services. By offering recycling services within their establishments, retailers can not only contribute […]
Enhancing Brand Engagement: Strategies for Brick-and-Mortar Retailers
In an era dominated by digital marketing and online shopping, brick-and-mortar retailers face the challenge of enhancing brand engagement to compete with their online counterparts. While online stores offer convenience and a wide product range, physical stores possess unique opportunities for creating memorable and more immersive brand experiences. Brick-and-mortar and omnichannel retailers should pay close […]
Enhancing Customer Navigation in Brick-and-Mortar Stores: The Power of Video Analytics
Living in the digital age, it’s more important than ever for brick-and-mortar and omnichannel retailers to focus on providing exceptional in-store experiences. Customer navigation within the store plays a crucial role in shaping the overall shopping experience. Video analytics can be a powerful tool to improve navigation and optimize the customer journey. The Impact of […]
Responsible Data Collection
There are many benefits to using technology in brick-and-mortar stores, such as improving customer experience through personalisation, increasing operational efficiency, and maximising store revenue. However, retailers’ approach to technology must be ethical in order to avoid negative impacts on their customers. Here are some considerations and solutions for retailers: 1. Privacy concerns: Retailers need to […]